I agree with the gearing down responses. If you're stalling the motor by trying to climb and staying on the throttle or blasting through tall grass or running hard uphill, you'll overwork the motor and burn it up. I fried a few motors myself at first. Remember, four wheel drive and big tires makes the motor work pretty hard. Even with my brushless setup, the esc gets pretty warm at times. If you're going for more speed, consider getting smaller tires. The truck will be more responsive on the throttle, and the smaller, lighter tires will lessen the load on the motor. Otherwise, gear down. Go with a 96 tooth spur if you don't mind losing the gear cover. You can always trim off the sides of the cover to fit a bigger gear and still have some protection.
Troy.